Great Demo!: How to Create and Execute Stunning Software Demonstrations. Peter E. Cohan

Great Demo!: How to Create and Execute Stunning Software Demonstrations



Download Great Demo!: How to Create and Execute Stunning Software Demonstrations



Great Demo!: How to Create and Execute Stunning Software Demonstrations Peter E. Cohan ebook
Publisher: iUniverse, Incorporated
Page: 312
ISBN: 9780595345595


Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best ...

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